Marketing Tools
Simple browser tools for campaign math, UTM links, SEO cleanup, text formatting, and operator work.
Character Counter
Count characters, words, sentences, and characters without spaces in any text.
Remove Duplicates
Remove duplicate lines and keywords line-by-line, with case sensitivity options.
Case Converter
Convert text to UPPERCASE, lowercase, Title Case, or Sentence case instantly.
Text Formatter
Fix typography: replace straight quotes with curly quotes, fix dashes, remove extra spaces.
Words to Column
Put each word on its own line, removing extra whitespace — great for keyword lists.
Word Merger
Combine words from two columns into one list with a custom separator or operator.
List Comparison
Compare two lists to find unique values and common items in both columns.
List Sorter
Sort lists alphabetically, reverse alphabetically, by length ascending or descending.
Find & Replace
Search for words or symbols in text and replace or remove them in bulk.
Line Concatenator
Merge rows from two lists side by side into a combined list without formulas.
HTML Special Characters
Reference table of popular HTML entity codes for content formatting.
HTML Icons & Emoji
Table of popular HTML icons and emoji with Unicode codes — click to copy.
URL Slug Generator
Create clean, SEO-friendly URL slugs with customizable settings for Google & Bing.
Anchor Text Generator
Generate unique, non-repeating anchor text variations for your link building campaigns.
HTML Tag Remover
Strip HTML tags and special characters from text, leaving clean plain content.
Negative Keyword Builder
Build negative keyword lists for Google Ads & Microsoft Advertising campaigns.
UTM Builder
Generate UTM tracking parameters and ready-made templates for ad campaigns.
URL Encoder / Decoder
Encode and decode URL characters — letters, digits, and special symbols.
CTR Calculator
Calculate the click-through rate (CTR) for ads, banners, and email campaigns.
CPA Calculator
Calculate the cost per action (CPA) for any desired conversion on your site.
Bid Adjustment Calculator
Calculate bid adjustments for your Google Ads and Microsoft Ads campaigns.
CPC Calculator
Calculate recommended cost-per-click (CPC) for contextual ads and keywords.
ROAS Calculator
Calculate Return on Ad Spend (ROAS) — revenue generated per dollar of ad spend.
ROI Calculator
Calculate return on investment (ROI) and measure advertising effectiveness.
Conversion Rate Calculator
Calculate the conversion rate (CVR) for websites and online stores.
CAC Calculator
Calculate the average cost of acquiring a new customer for your campaigns.
CPM Calculator
Calculate cost per 1,000 impressions (CPM) for display advertising.
CPL Calculator
Calculate cost per lead (CPL) for your inbound marketing and ad campaigns.
eCPM Calculator
Calculate effective CPM to measure the efficiency of your ad placements and banners.
LTV Calculator
Calculate customer lifetime value (LTV/CLV) — total revenue expected from one customer.
CPO Calculator
Calculate cost per order (CPO) to measure the efficiency of your e-commerce ads.
Profit Margin Calculator
Calculate gross profit margin — the difference between selling price and cost of goods.
Percentage Change Calculator
Calculate the percentage increase or decrease between two numbers.
Percentage Calculator
Calculate what percentage one number is of another number.
Churn Rate Calculator
Calculate customer churn rate — the percentage of customers lost over a given period.