Calculate Cost Per 1,000 Impressions (CPM) for display, video, and social advertising campaigns.
CPM = (Total Cost ÷ Impressions) × 1,000
The CPM Calculator figures out your Cost Per 1,000 Impressions, a standard pricing model for brand awareness and display advertising.
Enter your total cost and total impressions to find your CPM. You can also use the tool backward to find out how many impressions a specific budget will buy.
CPM allows you to compare the cost of reaching audiences across completely different networks (like comparing a Facebook Ad to a programmatic display banner or billboard).
