Calculate Effective CPM (eCPM) to compare revenue efficiency across different ad placements and formats.
eCPM = (Total Earnings ÷ Total Impressions) × 1,000
The eCPM (Effective Cost Per Mille) Calculator translates any advertising revenue stream into a standardized 'per 1,000 impressions' format for publishers.
If you are monetizing a site, enter your total ad earnings and total page impressions. The tool calculates your effective revenue per 1,000 views.
Publishers use eCPM to compare the performance of different ad networks, placements, or pricing models (like CPC vs CPA) to see which one actually generates the most revenue.
