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Conversion Rate Calculator

Calculate your website or landing page conversion rate (CVR).

CVR (%) = (Conversions ÷ Visitors) × 100

CVR Benchmarks: Landing pages 2–5% avg • E-commerce 1–3% • Lead gen 5–15% • SaaS free trial 10–30%

What is the Conversion Rate Calculator?

The Conversion Rate (CVR) Calculator determines the percentage of website visitors who complete a desired goal.

How to Use It

Input your total number of visitors and total conversions. You can also use the second tab to calculate how much traffic you need to hit a specific conversion goal.

Why It's Important for Marketing

Conversion Rate Optimization (CRO) is the fastest way to increase revenue without increasing ad spend. Tracking CVR helps you evaluate landing page performance and A/B test results.

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