Calculate Return on Ad Spend (ROAS) — how much revenue you earn for every dollar spent on advertising.
ROAS = Revenue ÷ Ad Spend
The Return on Ad Spend (ROAS) Calculator measures the gross revenue generated for every dollar spent on advertising.
Input your total revenue and total ad spend to calculate your ROAS multiplier. You can also use it in reverse to find required revenue for a target ROAS.
ROAS is the gold standard metric for e-commerce marketers. Unlike ROI (which considers profit margins), ROAS provides an immediate view of top-line advertising efficiency.
