Blog

Essays, notes, and practical observations about AI, marketing, product, growth, and better work.

Notes Why Most AI Tools Will Fail (And What Survives)

Why Most AI Tools Will Fail (And What Survives) TL;DR: Most AI tools fail because they chase novelty instead of a workflow, a buyer, and distribution. The survivors solve one

June 15, 2026

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4 min read

AI Stop Waiting: How to Make AI Actually See Your Brand

I came across this idea that really made me stop and think. It’s about how most people write content online — and why AI often gets it wrong when it talks about their brand.

January 6, 2026

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1 min read

Growth Do it slowly, but every day

You know what's the funniest thing about me trying to learn something new? I always started like an action hero—with big plans and crazy motivation. "I'm gonna program for 8 hours

July 24, 2025

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2 min read

Notes What I Would Tell My 25-Year-Old Self

If I could talk to my 25-year-old self, I wouldn't lecture. Your head was already a mess of ambitions, anxiety, and the desire to please everyone and prove you were worth

July 8, 2025

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2 min read

Marketing How I Use Microsoft Clarity to Make SubSweeper Better

I’ll be honest—when I first launched SubSweeper.com, I had a lot of ideas about how people would use the site. But as any founder knows, what you imagine and what actually happens

June 20, 2025

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3 min read

Mindset Rethinking the Ordinary

I was wondering what to write about and realized—there are so many things around us that seem perfect just the way they are. But with the right approach, almost anything can be

February 14, 2025

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1 min read

Perspective Should you try if someone else does it better?

Anything humans achieve can be repeated—but it takes so much effort that I sometimes wonder: is it even worth it if someone out there can do it 100 times better? Like some guy

February 11, 2025

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1 min read

Growth It’s never too late—but when?

When I got my first phone, an iPhone 3GS, I used the default Notes app. Back then, it showed how much time had passed since a note was created. One day, I made a note called

February 8, 2025

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1 min read

Motivation My Workspace: Comfort and Surprises

A workspace is, believe it or not, one of the most important places in our lives. I used to work at the kitchen table or on the couch, but trust me—my productivity suffered.

February 5, 2025

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2 min read