← All Tools

Percentage Change Calculator

Calculate the percentage increase or decrease between two values — perfect for comparing metrics period over period.

% Change = ((New − Old) ÷ |Old|) × 100

New Value = Old Value × (1 + (Change% ÷ 100))

What is the Percentage Change Calculator?

The Percentage Change Calculator finds the exact percentage increase or decrease between two numbers over time.

How to Use It

Enter your old metric (like last month's traffic) and your new metric. The calculator outputs the relative percentage change and absolute difference.

Why It's Important for Marketing

Marketing is all about period-over-period growth. This tool is essential for accurately reporting week-over-week or year-over-year performance to clients or stakeholders.