Calculate click-through rate (CTR) — the percentage of people who clicked your ad after seeing it.
CTR (%) = (Clicks ÷ Impressions) × 100
The Click-Through Rate (CTR) Calculator measures the percentage of users who click on your ad or link after seeing it.
Enter the number of impressions your ad received and the total number of clicks. The calculator will output your exact CTR percentage.
CTR is a primary indicator of ad relevance and creative quality. A high CTR lowers your Cost Per Click (CPC) in Google Ads by improving your Quality Score, making your marketing budget go further.
