Calculate your customer churn rate and understand its impact on your business.
Churn Rate = (Lost ÷ Start) × 100
The Churn Rate Calculator measures the percentage of customers or subscribers who cancel or leave your service over a given period.
Enter your starting customer count and ending customer count. The tool calculates your churn rate, retention rate, and projected average customer lifespan.
High churn destroys growth. For subscription and SaaS companies, monitoring and reducing churn rate is often more impactful on revenue than acquiring new customers.
