Calculate Return on Investment (ROI) to measure the profitability of your marketing campaigns.
ROI (%) = ((Revenue − Investment) ÷ Investment) × 100
The Return on Investment (ROI) Calculator measures the true profitability of your campaigns by comparing net profit against total investment.
Enter your total campaign revenue and total campaign costs. The calculator subtracts costs to find net profit, then divides by the investment to yield your ROI percentage.
While ROAS measures revenue, ROI measures profit. A positive ROI indicates that your marketing efforts are actually growing your business's bottom line.
