Calculate the cost per order to evaluate the efficiency of your e-commerce advertising campaigns.
CPO = Total Ad Spend ÷ Number of Orders
The Cost Per Order (CPO) Calculator determines the marketing spend required to generate a single transaction in e-commerce.
Divide your total advertising spend by the total number of orders received. Enter your Average Order Value to instantly see your gross profit per order.
CPO is a more concrete metric than CPA for e-commerce stores because it ties directly to inventory and shipping economics, helping merchants understand unit profitability.
