Build UTM tracking URLs for your marketing campaigns. Compatible with Google Analytics 4 and all major analytics platforms.
The UTM Builder generates tracking URLs appended with standard UTM parameters, allowing analytics platforms to identify the exact source of your traffic.
Input your destination URL and fill out the campaign source, medium, and name. The tool instantly generates a fully formatted URL ready to be pasted into your ads or emails.
Without UTM parameters, traffic from newsletters, social media, and CPC campaigns often gets lumped into 'Direct' traffic in Google Analytics 4. UTMs provide the granularity needed to measure marketing attribution.
