Build properly formatted negative keyword lists for Google Ads and Microsoft Advertising to eliminate wasted spend.
The Negative Keyword Builder helps PPC advertisers format lists of negative keywords in Exact, Phrase, or Broad match types for Google Ads and Microsoft Advertising.
Enter your negative terms, select your desired match type, and choose whether to apply them to a base keyword list or output them independently.
Negative keywords are the most effective way to reduce wasted ad spend. Properly formatting these lists ensures your ads are not triggered by irrelevant queries, drastically improving campaign ROI.
